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GLOSS ABSOLU

ENTER THE WORLD OF GLOSS

LONG-LASTING GLOSS ACTION HAIRCARE.

MORE GLOSS, LESS FRIZZ.

SHINE & SMOOTHENESS PERFECT EQUATION

Cleanliness: Effectively cleanses hair without stripping natural shine.

Care: Provides lightweight hydration and cuticle sealing for a reflective hair surface.

Fiber Alignment: Smooths and aligns hair fibers for maximum light reflection.



BENEFITS

Ultimate glaze & smoothness without weigh down. No greasy touch.


GLAZES HAIR FOR 4-DAYS ANTI-FRIZZ*

BOUNCY, GLOSSY HAIR*



*Consumer test after application of Bain + Fondant + Oil, 104 consumers.

WHICH GLOSSY GIRL IS YOUR CLIENT? 

With 8 products in total, Gloss Absolu is a more than complete range for long hair prone to frizz, from thin to thick.

FINE TO MEDIUM HAIR PRONE TO FRIZZ


Bathe : Bain Hydra-Glaze

Treat : Insta-Glaze Fondant

Prime : Anti-Frizz Glaze Milk


Texturize : Glaze Drops

Perfume : Le Parfum



THICK & FRIZZY HAIR 


Bathe : Bain Crème Hydra-Glaze

Treat : Masque Crème Hydra-Glaze

Prime : Frizz Glaze Cream


Texturize : Glaze Drops

Perfume : Le Parfum



ANIMATE YOUR SALON


Drive Growth with Gloss Absolu.


UNRIVALLED BUSINESS OPPORTUNITY


The Gen Z market is within your reach.



Gen Z consumers are spending 2x the national average on hair care and represent Kérastase’s fastest-growing age group. Their #1 hair concern? Frizz.


This insight reveals a massive potential for Gloss Absolu Crème. This line extension represents “la crème de la crème” where simplicity meets performance. Specifically designed to cater to thick and frizzy hair, it provides intense nourishment, hydration, curl definition, and shine.

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ELEVATE YOUR SALES STRATEGY


Place the Gloss Absolu franchise at the heart of your offering.



Expertise & Diagnosis: Use the Gloss Absolu washcare routine at the backbar for a luxurious, high-shine client experience. It’s the perfect moment for an in-depth diagnosis to introduce the new Gloss Crème formula.


Exclusive Offer: Boost your average ticket by offering your clients a 10% discount on their complete Gloss Absolu Crème routine. It’s the perfect opportunity to encourage range discovery while rewarding their loyalty.


Simplified Customer Journey: Place your Kérastase shelf talkers in your retail area to help consumers differentiate Gloss Absolu vs. Gloss Absolu Crème. This visual guidance ensures they find their perfect match!"

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DISCOVER THE DIGITAL KIT FOR YOUR SALON

Download this comprehensive digital kit to boost your visibility and attract new clients. This kit includes social media resources, education, videos, e-commerce content, as well product, before/after and editorial visuals to engage your clients.

DOWNLOAD NOW

DISCOVER THE DIGITAL KIT FOR YOUR SALON

Download this comprehensive digital kit to boost your visibility and attract new clients. This kit includes social media resources, education, videos, e-commerce content, as well product, before/after and editorial visuals to engage your clients.

DOWNLOAD NOW

GLOSS ABSOLU PROFESSIONAL IN-SALON RITUAL

This ritual offers a comprehensive approach to achieving brilliant shine within the salon, followed by at-home care.

1. BATHE


Start with the application of Bain Hydra-Glaze.


Wet the hair thoroughly, then apply 1 pump (5ml) directly onto the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat if needed.

2. TREAT


Step 1: Select the appropriate Fusio-Dose booster: Brilliance or Anti-Frizz. Mix the chosen booster with Concentré Nutritive. Apply the personalized Fusio-Dose mixture.


Step 2: Without rinsing; Fondant Insta Glaze over the Fusio-Dose application. Gently massage & leave it on for 3 minutes. Rinse.

3. TEXTURISE - PRIME


On towel-dried hair, apply up to 7 sprays of the Anti-Frizz Glaze Milk on lengths & ends, depending on hair length and thickness working section by section to protect hair up to 230°. Do not rinse. Proceed to blow dry.

4. TEXTURISE - FINISH


After the blow-drying, apply a few drops, according to length, of Glaze Drops into your hands. Evenly distribute the oil through the lengths and ends, using your fingers to separate and define the hair, to add a final touch of shine and smoothness.

5. PERFUME


For the finishing touch, spray Le Parfum as a light mist from about 8 inches (20cm) onto dry hair. This ultimate gesture releases the range's iconic fragrance and delivers a fresh feeling and a trail that lasts all day long.

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THE POWER OF SCIENCE

Discover the key principle active ingredients that make Gloss Absolu so unique.

HYALURONIC ACID

Largely used in skincare products, HA naturally found in the body, retains moisture, and it is capable of binding over one thousand times its weight in water.

GLYCOLIC ACID

Naturally occurring fruit acid, it is used in cosmetic for their exfoliating properties, able to penetrate deep, making it more effective and powerful.

WILD ROSE IN OIL

The ultimate love ingredient. Brings sensoriality and femininity to speak to gen Z girls.

LUXURIOUS FRAGRANCE

Unexpected haute-couture blend of fusing citrus notes, with luxury floral bouquet signature.

A mix of hair care technicity & fine-fragrance artistry for a ultra sensorial yummy experience.

TOP NOTES

UNEXPECTED CITRUS

HEART NOTES

FLOWER BOUQUET

BOTTOM NOTES

VANILLA & SANDAL


BECOME THE STYLIST YOU WANT TO BE


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