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New
The future of acidic gloss color is hyaluronic.
Performance
2x more hydration.*
3x less breakage.**
82% more shine.***
Instantly fights dryness, one of the first visible signs of damage.
- Preserves cortex integrity.
- Strengthens hair after bleach.
- Infinite color customization: 64 shades + 3 developers.
*Instrumental test on natural hair.
**Instrumental test on bleached hair.
***Instrumental test vs unwashed hair.
PROS LOVE IT
Tested and approved by @pinklablonde.
"I love the new formula. The hair is super soft, the color is perfectly even, and the shine is absolutely incredible. You can feel the difference in your hair right away."
@pinklablonde
Marie-Anne Labrie
The tech
1% Hyaluronic Complex.
Instantly replenishes lost moisture by enrobing the hair fiber in a hydrating film.
Enriched with Hyaluronic acid that instantly hydrates during color and fights the first visible sign of damage, dryness.
Dia light neutralizes undertones after lightening, gently refreshes faded lengths after color and deposits shine to revive dull hair.
A unique, acidic pH technology exclusively for professional use.
Tone & refresh your color.
Tone & refresh your color with new Dia Light services.
Hyaluronic toning service
Before & after new Dia Light services.
Tone & refresh your color with new Dia Light services.
Hyaluronic refreshing service
Before & after new Dia Light services.
Pre-step:
Metal Detox
Pre-Treatment
Spray
Neutralizes metal inside the fiber and protects it before color, balayage or lightening services.
Pre-lighten:
Blond Studio
Purple Lightening
balm & Oxydant
Lift and neutralize in one step with Blond Studio Purple Lightening balm.
Tone:
Dia Light &
Oxydant
82% more shine.*
*Instrumental test vs unwashed hair.
Post-treatment Step 1:
Metal Detox
Shampoo
Anti-metal cleansing cream shampoo.
Post-treatment Step 2:
Metal Detox
Mask
Professional mask for all hair types.
Post-treatment Step 3:
Metal Detox
Concentrated Oil
Hair is stronger and 2x shinier. Color looks more intense.
Pre-step:
Metal Detox
Pre-Treatment
Spray
Neutralizes metal inside the fiber and protects it before color, balayage or lightening services.
Root touch-up:
iNOA
Up to 100% grey coverage with iNOA or Majirel.
Revive lengths and ends:
Dia Light
82% more shine.*
*Instrumental test vs unwashed hair.
Post-treatment Step 1:
Vitamino Color
Spectrum
Shampoo
An ultra caring shampoo for colored hair that cleanses fiber gently & thoroughly.
Post-treatment Step 2:
Vitamino Color
Spectrum
Mask
A moisturizing mask for colored hair that moisturizes hair fiber & locks in your day 1 color vibrancy up to 100 days.*
*Instrumental test with the application of Vitamino Color Spectrum shampoo, conditioner or mask and serum after 4 weeks.
Post-treatment Step 3:
Vitamino Color
Spectrum Serum
A patented leave in serum that delivers instant glass shine & lasting results up to 10 washes.*
*On multiple hair attributes, instrumental tests.
L’Oréal Access.
L'Oréal Access: the plateforme of education available 24/7 on all devices, desktop & app.
Ready for your #DiaLight color service?
Share your #DiaLight hair transformation on social media.
1 (877) 625-4735 