WHAT IS IT?

Concentré Décalcifiant Ultra-Réparateur by Kérastase is a dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier. This concentré has a transparent gel texture.

 

CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR BENEFITS:

Recreates 99% of hair's original strength*

+97% inner structure reinforcement*

93% less breakage**

75% more shine**

 

*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque

**Instrumental test

 

WHO IS IT FOR?

For all types of damaged hair.

 

BUSINESS OPPORTUNITY

Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage.

1 – DECALCIFY & REPAIR AT THE CORE

Start with the application of Concentré Décalcifiant Ultra-Réparateur at the styling station. Wett the hair and separate the hair into 4 sections. Apply 15 to 25ml (4/5 pumps) with a brush. Leave in for 5 minutes. Do not rinse.

Layer with Bain Décalcifiant Réparateur in superposition. Start the application of 10 to 15ml (2/3 pumps) by length and massage until the hair becomes soft and smooth. No leave-in, add a bit of water and develop the foam. Offer your client a pleasant moment with the Kérastase massage, then rinse thoroughly and towel dry hair.

 

2 – DECALCIFY & REPAIR AT THE SURFACE OF THE HAIR

Separate the hair in 4 parts. Apply from 15 to 25 ml of Concentré Liquide Resurfaçant strand by strand on lengths. Massage the lengths, no leave in time, and do not rinse.

Then, prepare 15 to 30ml of Masque Filler Réparateur in a bowl and apply a layer on top of the Concentré with a brush, strand by strand. Massage and twist each strand. Leave in for 10 minutes. Add a bit of water to emulsify, then rinse thoroughly and towel dry hair.

 

3 – FINISH

Apply Sérum Filler Fondamental on towel-dried hair on lengths and ends to protect hair from damage and heat up to 450 °F, blow dry. Do not rinse.

To finish the Première protocol, you can apply a few drops of Huile Gloss Réparatrice to nourish and hydrate lengths and split ends.

 

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What is Concentré Décalcifiant Ultra-Réparateur ?

Pre-shampoo treatment to decalcify* and repair all types of damaged hair. A professional-grade concentration of pure acids to decalcify* and dramatically repair persistent damage. Penetrates deep into the hair to free it from calcium overdose*, reverses stiffness and dullness, while reconnecting broken links between keratin chains*. As a result, hair is stronger, healthier-looking, and shinier - as if renewed.

 

Why is Concentré Décalcifiant Ultra-Réparateur used before the shampoo?

Shampoos, like other haircare products, have also a coating effect that will protect the hair fiber but at same time make it harder for our actives to penetrate. By applying the Concentré on wet hair before the shampoo we can maximise the active penetration on the hair.

 

What is the leave-in time?

Leave it on for 5 minutes. Don’t rinse and layer Première Bain directly on top to maximize efficacy. Rinse.

 

What is the quantity that is recommended to be used?

15ml to 25ml according to hair length.

 

Can Concentré Décalcifiant Ultra-Réparateur be used/applied alone?

To maximize efficacy is always recommended to use with the Bain Première layered on top.

ACTIVE INGREDIENTS

8% pure acids concentrations to decalcify and deeply repair.

Citric acid: an organic acid that acts from core to surface to deeply eliminate calcium overdose, neutralising dullness and stiffness.

Glycine: once calcium is removed, this amino acid penetrates hair's inner layer to deeply repair.

As a result, broken links between keratin chains are reconnected, dramatically reducing breakage.

 

INGREDIENTS

AQUA / WATER / EAU ● GLYCERIN ● PROPYLENE GLYCOL ● GLYCINE ● CITRIC ACID ● PEG-40 HYDROGENATED CASTOR OIL ● SODIUM HYDROXIDE ● PARFUM / FRAGRANCE ● CETRIMONIUM CHLORIDE ● POLYSORBATE 20 ● POLYSORBATE 80 ● PHENOXYETHANOL ● HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL ● HYDROXYPROPYL GUAR ● HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE ● QUATERNIUM-80 ● LIMONENE ● LINALOOL ● SODIUM BENZOATE ● CITRAL ● POTASSIUM SORBATE ●