WHAT IS IT?
Bain Ultra-Violet by Kérastase is a hydrating purple shampoo with Ultra-Violet Neutralizers and Vitamins C+E to reduce brassiness and increase brightness for lightened, cool blonde or grey hair, while locking in plumping hydration with Hyaluronic Acids. 

Work through wet hair. Rinse thoroughly.

Contemporary clean‑luxury blend of dazzling citrus with blooming florals.
With modernity at it's core, this aromatic signature leaves a lasting trail full of youth and audacity.

BAIN ULTRA-VIOLET BENEFITS:
Instant brightness & neutralisation*
72H of shine**
4 days of hydration*

_{*Instrumental tests after application of Bain UV + Masque UV
** Instrumental tests after application of Bain UV}

 

WHO IS IT FOR?
Lightened, cool blonde or grey hair

 

THE SECRET TO SALON-FRESH BLONDE EVERY DAY:
The ultimate bright & soft blonde is achieved through Kérastase's Brightening Hydration technology, uniting Micronized Hydration to form an ultra-lightweight hydra barrier for deep, long-lasting moisture, with Cuticle Brightening to resurface fiber, remove dullness, and diffuse the purest light reflection, creating a perfectly smooth and radiant surface.

 

BUSINESS OPPORTUNITY :
Shiny and bright hair is the #1 dream of all blondes, but their struggle with dryness keeps getting in the way. Blond Absolu tackles the issue at the root with it's new brightening hydration science, delivering 2 MONTHS OF SALON-FRESH BRIGHTNESS & SOFTNESS. 

 

SERVICE FUSIO DOSE : 
To get that extra brightness effect, or extra blonde hydration, ask your hairdresser for the Blond Absolu special blend of Fusio Dose in salon.

STEP 1: Apply to wet hair. Leave on at least 2 minutes, or longer depending on desired degree of neutralization.

STEP 2: Rinse thoroughly. In case of contact with eyes, rinse them immediately and thoroughly.

In case of direct contact with eyes, rinse thoroughly with water. Avoid eye contact. Adult use only.

Ask more information about this product

Why does lightened and bleached hair get brassy?

Bleaching and lightening the hair means removing the hair’s natural pigments which can reveal unwanted undertones. When bleaching very dark based hair color, red or orange undertones can appear. Even light-based hair color can reveal unwanted undertones when bleached. Blond Absolu Bain Ultra-Violet has Ultra-Violet Neutralizers in its formula to cancel out unwanted undertones and get rid of brassiness.

Why should I use Bain Ultra-Violet? 
Bain Ultra-Violet should be used to reduce hairs' brassiness, to prolong "salon-fresh" results and improve softness for 2 months. 

How often should I use Blond Absolu Bain Ultra-Violet Purple Shampoo?
Use Bain Ultra-Violet Purple Shampoo depending of your need of neutralization to get rid of brassiness and unwanted undertones. Complement by using Bain Lumière on other wash days. 

Can the Ultra-Violet Shampoo be used on natural blonde hair? 
Yes, the Bain Ultra-Violet Shampoo can be used on both bleached or color treated and natural blond hair.

1215809 C - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • LIMONENE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • GLYCERIN • MAGNESIUM ACETATE • SODIUM HYALURONATE • TOCOPHEROL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • LEONTOPODIUM ALPINUM FLOWER/LEAF EXTRACT • MALVA SYLVESTRIS FLOWER/LEAF/STEM EXTRACT - MALLOW FLOWER/LEAF/STEM EXTRACT • FUMARIC ACID • POTASSIUM SORBATE • PARFUM / FRAGRANCE (F.I.L. N287856/2).