WHAT IS IT?
Bain Décalcifiant Réparateur by Kérastase is a decalcifying repairing shampoo for damaged hair. A rich double-action shampoo that works inside and out to remove calcium and strengthen and repair damaged hair. This shampoo has a white cream texture with voluptuous foam.
 
BAIN DÉCALCIFIANT RÉPARATEUR BENEFITS:
Recreates 99% of hair's original strength*
73% shinier hair***
2x smoother hair***
93% stronger hair***

*Instrumental test after 6 applications of Première Concentré + Bain + Fondant/Masque
**without sulfated tensioactives
***Instrumental test

WHO IS IT FOR?
For all types of damaged hair.

BUSINESS OPPORTUNITY
Première is for all types of damaged hair, from fine to thick. The opportunity in repair is very strong as damaged hair is the #1 hair concern with an increase of +65% growth in the repair category. 8 out of 10 women in the world are concerned by hair damage and 41% of women in the US are still looking for anti-breakage hair care.*

*SOURCE: RADIUS MARKET TRACKER USA 2021

1 – DECALCIFY & REPAIR AT THE CORE

Start with the application of Concentré Décalcifiant Ultra-Réparateur at the styling station. Wett the hair and separate the hair into 4 sections. Apply 15 to 25ml (4/5 pumps) with a brush. Leave in for 5 minutes. Do not rinse.

Layer with Bain Décalcifiant Réparateur in superposition. Start the application of 10 to 15ml (2/3 pumps) by length and massage until the hair becomes soft and smooth. No leave-in, add a bit of water and develop the foam. Offer your client a pleasant moment with the Kérastase massage, then rinse thoroughly and towel dry hair.



2 – DECALCIFY & REPAIR AT THE SURFACE OF THE HAIR

Separate the hair in 4 parts. Apply from 15 to 25 ml of Concentré Liquide Resurfaçant strand by strand on lengths. Massage the lengths, no leave in time, and do not rinse.

Then, prepare 15 to 30ml of Masque Filler Réparateur in a bowl and apply a layer on top of the Concentré with a brush, strand by strand. Massage and twist each strand. Leave in for 10 minutes. Add a bit of water to emulsify, then rinse thoroughly and towel dry hair.



3 – FINISH

Apply Sérum Filler Fondamental on towel-dried hair on lengths and ends to protect hair from damage and heat up to 450 °F, blow dry. Do not rinse.

To finish the Première protocol, you can apply a few drops of Huile Gloss Réparatrice to nourish and hydrate lengths and split ends.

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AQUA / WATER / EAU ● SODIUM COCOYL ISETHIONATE ● DISODIUM LAURETH SULFOSUCCINATE ● GLYCOL DISTEARATE ● SODIUM LAURYL SULFOACETATE ● SODIUM LAUROYL SARCOSINATE ● GLYCERIN ● PARFUM / FRAGRANCE ● PPG-5-CETETH-20 ● DECYL GLUCOSIDE ● COCAMIDOPROPYL BETAINE ● COCO-BETAINE ● CITRIC ACID ● DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER ● AMODIMETHICONE ● SODIUM HYDROXIDE ● POLYQUATERNIUM-7 ● POLYQUATERNIUM-10 ● CARBOMER ● SODIUM BENZOATE ● SODIUM CHLORIDE ● LIMONENE ● PEG-55 PROPYLENE GLYCOL OLEATE ● PROPYLENE GLYCOL ● SALICYLIC ACID ● BENZOIC ACID ● HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL ● GLYCINE ● POLYSORBATE 21 ● TRIDECETH-6 ● LINALOOL ● C12-13 ALKETH-23 ● C12-13 ALKETH-3 ● CITRAL ● CETRIMONIUM CHLORIDE ● PHENOXYETHANOL ● POTASSIUM SORBATE ●